The lifestyle niche in the YouTube vlogging arena has the most potential to garner a good number of followers. Active or busy moms in particular, have the likeliest chances, since they tend to have a wide range of resources they can use as vlogging material.
Moreover, the mom population in general. represents nearly every type of consumer catered to by the retail industry; from being the loyal type, the need-based buyer, the bargain hunter, the window-shopper and even the impulsive buyer.
The Advent of the Millennial Moms as Lifestyle Vloggers
Although most millenial women are known to be career-focused, many of those who chose to take the less popular role of being a stay-at-home housewife eventually found their career via the Internet.
Millenial women who are hands-on in doing household chores as full time housewives and mothers, turned to the Internet to look for answers and solutions to their dilemmas. Eventually, they also gained practical know-how and knowledge not only about better brand of products to use. Not a few also found different online income-earning opportunities.
After discovering that there is more to the Internet than just liking, sharing and commenting on social media feeds, they also discovered YouTube and the art of blogging and/or vlogging. Here they were able to get tips and advice that helped enhance their knowledge about fashion, cooking, sewing, parenting, healthy living, and any other topics that helped them improve their lifestyle.
Soon enough, they also learned that YouTube vloggers earn on the side from YouTube Google ads. The millennial moms with online careers as YouTube vloggers made brand advertisers aware that the recommendations or demonstrations they deliver have been spiking the sales of the brands they use.
What made these lifestyle vloggers believable as product endorsers is that they shared experience and gave advice without showing or saying the brand of the solutions, the implement, or the equipment they use. Their YouTube followers took the initiative of asking details about products in a particular vlog they viewed, while others took note of the answers and made it a point to buy the same brand.
Soon enough, the engaging and at the same time entertaining YouTube lifestyle-vlogging moms became the new group of influencers in the Internet marketing space
However, the Federal Communications Commission (FCC) now require influencers to state or make mention that in citing their views or in putting forward recommendations, they stand to receive compensation or some form of reward.
This FCC rule made it even more important for influencers to genuinely engage their followers and new viewers, even as they took on offers to buy cheap youtube views from social media marketers just to enhance their appearance and boost their follower numbers.